Mediacraft
Associates, a leading full-service public relations and integrated brand communications
consultancy firm, has announced a Special Hazard
Allowance for all its staff. The allowance is to help alleviate the impact of
the current economic difficulties many in the country are facing during these
challenging times, specifically the challenges related to the cash and petrol
scarcity. The company made the announcement on Thursday in a release signed by its
General Manager/Chief Operating Officer, Laura Oloyede.
Mediacraft said
it understands the significant impact the current economic climate has on the
livelihood and welfare of its employees and is committed to supporting them in
every way possible. As a result, the company has provided financial aid to all its
staff, including cash gifts, more flexible work arrangements, and other essential
items. These measures have been made available to all employees, regardless of
their position within the company.
Mediacraft CEO,
John Ehiguese, said: “As an organisation, our people are our most treasured
asset. As such, we recognise the challenges our employees face at this time
from fuel crisis, currency swap issues, and rising costs of household items,
and we are committed to supporting them to alleviate these challenges in any
way we can,
“We believe
that it is our responsibility to help our staff and their families during these
difficult times. Our employees are the backbone of our organisation, and their
well-being is our top priority.”
Mediacraft said
it remains committed to its mission of providing a safe and supportive work
environment for its employees. The company is continuously exploring new ways
to support and empower its staff.
“We want our
employees to know that Mediacraft cares about them and that the company will
always give them the necessary support because they are the lifeblood of the
business. The times are tough and so after careful analysis of the situation,
we decided to make sure that our staff have the resources they need to weather
this storm,” said Oloyede. “We hope that this special allowance, along with our
other incentives, will help ease the burden on our staff and provide some
relief during this period.”
Mediacraft Associates
has continued to show industry leadership, and command respect in the Nigerian PR
industry and among leading brands in the country due to the quality of its work
and impactful contributions.
It has managed
or is currently managing some of the most coveted accounts in the PR industry
in Nigeria. Multinationals such as the Stanbic IBTC Group, Olam Group, Interswitch
Group, Boston Consulting Group (BCG), Western Union, Master Card, Nigerian Breweries
Plc, Mobil, Nike, and UBS are some of the high-profile accounts to have
benefitted from Mediacraft’s cutting-edge services.
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