… to drive next growth phase
Mediacraft Associates Limited, a leading
full-service public relations and integrated brand communications consultancy
firm, has announced the appointment of Ms. Laura Oloyede as its General
Manager/Chief Operating Officer effective September 19, 2022.
Oloyede’s appointment follows an extensive
selection process that considered both internal and external candidates.
Oloyede has a broad and extensive integrated
marketing communications experience, spanning over two decades in the industry
and has held various job roles on both client and agency sides. Her strengths
include corporate communications, brand positioning, reputation management,
stakeholder management, brand and marketing PR, and crisis communications
management.
She holds a first degree In Estate Management from
the Federal University of Technology, Minna, Niger State, and a post-graduate
diploma in Marketing from the University of Liverpool, UK.
Oloyede has worked for, and managed, some of
the leading multinational companies across different economic sectors,
including Financial Services, FMCG, Oil & Gas, Automobile, Aviation,
Telecoms, and Entertainment. She has led the strategic communications drive for
Coca-Cola, Ford Motors, Old Mutual, Nigerian Breweries, Multichoice, Peugeot,
and StarTimes, among others. Over the last decade, before this appointment, Oloyede
had functioned as the spokesperson for Ford Motors in sub-Sahara Africa.
As GM/COO, Oloyede will have oversight for the
brand and corporate communications, business development, and client relations
activities of Mediacraft, to ensure the company achieves its business
objectives. She had functioned in a similar role at Prima Garnet Ogilvy Group
where she was GM/COO of Cutler Ogilvy PR and Lampost Experiential with
oversight for operational excellence and sustainable profitability. Oloyede had
also served as the Vice President for Marketing and Communications for
Nigeria’s first concessioned 50km Lekki-Epe Expressway. She has led agencies’
strategic operational direction, including business development, financial
management and organizational growth.
“We are quite excited that Laura has accepted
this new challenge and will be joining us as we recalibrate our business to
make it more nimble for our next growth phase,” Group CEO, Mediacraft
Associates, John Ehiguese, said.
“Laura has extensive communications, marketing
and leadership experience in the industry and has demonstrated her ability to drive
business growth. We are confident that the new energy and thinking she would be
bringing will help drive Mediacraft forward.”
“I am very pleased to be joining Mediacraft
Associates, certainly a leader in the PR industry. The prospect of working
alongside the CEO, an industry giant, and his competent and capable team truly
excites me,” says Oloyede.
“Mediacraft Associates has been very successful
in transforming to a full fledge integrated marketing communications company
over the last few years, managing communications for some of the biggest brands
in the country, including the Stanbic IBTC Group, Interswitch Group, and Olam Group.
I am certainly looking forward to helping the business further strengthen its
industry leadership, in line with its growth objectives”, Oloyede concluded.
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