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In a bid to continue to blaze the trail and inspire Nigerians to a lifestyle of fitness and wellness, Africa’s leading payment technology and card brand - Verve, organised the grand finale of Africa’s biggest fitness event on Saturday November 5, 2022, at Landmark Events Center, to meet the lifestyle aspirations of its customers.
Introduced in 2017, the VerveLife
fitness event which is organised annually has grown into a thriving platform,
attracting thousands of fitness enthusiasts from Nigeria and beyond.
According to the firm, the event is
held to stimulate in Nigerians the need to keep a healthy lifestyle through fun
and engaging activities.
Speaking on the Verve Life fitness
event grand finale, Cherry Eromosele, Group Executive Vice President, Marketing
and Communications at Interswitch Group, said that the Verve Life initiative is
a testament to the brand’s long-term commitment to fitness, wellness, and
healthy living.
“We have run the VerveLife Fitness
event for the past 5 years with this being the fifth edition. Each edition has
been an improvement of the previous one. The events have grown bigger and
better each passing year, evolving from one event in Lagos to several events
across the country. This year, we had nine satellite events across Nigeria and
debuted in Nairobi. Today, we are all here to witness the biggest VerveLife
Fitness event yet. Just like we keep innovating on the payment solutions we
provide, we will keep improving on the VerveLife events. Sustaining the event
this long confirms Verve’s commitment to supporting the healthy lifestyle
habits of its cardholders while also providing innovative payment solutions to
our cardholders and Nigerians in general.”
This year’s grand finale featured
some of Africa’s biggest musical acts, Niniola, Crayon, and the dance queen,
Kaffy, alongside other Nigerian celebrity fitness experts such as Kemen, Isoken
Uwaifo, Ihuoma Nwigwe, Enoyong and Trebla.
Kenyan fitness coach, Alvin Lee, and
South African favourite, Queen Fitness, among others, were also in attendance
to thrill fitness enthusiasts to invigorating exercises, alongside the music
performances by Alternate Sound.
Apart from invigorating warm-up
routines, and exciting workout sessions led by fitness experts, exciting gifts
were also handed out.
Fitness apparel, healthy meal options
and snacks were also made available at discounted prices for attendees who paid
with their Verve cards.
Eromosele said; “Other than meeting
the payments needs of our customers, this fitness event is aimed at motivating
Nigerians to push themselves, work out regularly, keep fit and refuse all
excuses that people often give for keeping sedentary habits.
Partners of this year’s edition
include global sportswear brand, PUMA,
Amstel Ultra, Techno Gym, Hygeia HMO and Aquafina.
With VerveLife, the goal is to never
stop taking fitness to the next level.
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