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Rite Foods Limited, Nigeria’s No. 1 consumer-centric company and makers of leading refreshing soft drinks, fruit drinks, energy drink and tasty sausage rolls have again thrilled consumers to exciting and refreshing experiences through its ‘Unleash The Bull 2.0’ campaign in Lagos.


‘Unleash The Bull 2.0’ is the second edition of its ‘Unleash The Bull’ campaign, a digital campaign activated by the company’s market-leading sausage brands, Rite Spicy and Bigi Beef sausage rolls, to engage online consumers through a call-to-action that allows them to interact with the brand and get selected for an adventurous offline experience that recharges them to unleash their bulls while having fun.

Online consumers were asked to post a short note about their favourite adventures with a picture of them eating Bigi Beef or Rite Spicy Sausage Rolls on their social media wall, and then tag @ritefoodsng and 5 adventurous friends. 20 consumers were randomly selected as winners. 

Olawale Odenusi, Digital Marketing Lead, Rite Foods Limited, said that the consumers remain at the heart of the company’s operations, hence it is committed to ensuring it stimulates exciting experiences in the hearts of consumers nationwide to always keep them glued to its arrays of refreshing and recharging products. 

“As the consumer-centric company that we are, we are poised to create activities and experiences to keep our consumers all over the country engaged and excited about our numerous brands, and to keep them constantly delighted by enjoying and having fun the Rite way,” he stated.

Rite and Bigi sausages, the undisputed market leader in sausage innovation in Nigeria took the 20 consumers on an all-expense paid full-day refreshing experience to OMU Resort in Lagos where the consumers unleashed their bulls and were treated to different fun games and team bonding activities like tug of war, unknotting games, sack race, group plank-walk, block walk, mission impossible, pass the ring, matchmaking, spoon & egg race and balk walk. Other exciting adventures and activities enjoyed by the consumers include amusement rides, visits to the zoo, sea world, archery, mini golf, waterpark, swimming pool, horse riding, outdoor fun, Quad Bike, kayaking, Roller skating and so on.

Opatoro Damilola, one of the consumers from Osun State who was selected on Instagram applauded Rite Foods Limited and its sausage brands for putting its consumers first and giving her the opportunity to experience the fun of a lifetime. “No brand has ever given me this kind of fun treatment before. This is really a wonderful experience and I thank Bigi and Rite Sausage rolls for this opportunity to experience an adventure of a lifetime. I am forever grateful,” she said.

Mustapha, a consumer from Ilorin who was selected on Twitter said that the experience has given him an opportunity to experience the on-the-go sausage brands that quickly fix hunger and recharge consumers’ belle for maximum fun. ‘This is one of those fun moments you cannot forget in a hurry,’ he echoed.

With the Rite and Bigi Sausage Rolls, which comprise three brands, consumers eat the Rite way and enjoy ultimate satisfaction when they recharge with the great tasty products giving them the required energy to unleash their bulls in any situation. They are produced by Rite Foods Limited, the truly world-class and proudly Nigerian company that is totally committed to excellence and quality.

With ‘Unleash The Bull 2.0’, the company has again demonstrated its commitment to putting consumers at the core of its operations while also operating on the best global standard on the continent.

Rite Foods Limited is a truly world-class and proudly Nigerian Food and Beverages manufacturing company which began food production in March 2008. It boasts of a wide range of brands like the Bigi soft drink with thirteen flavors, Fearless energy drink with two flavors, Sosa fruit drink with five flavors as well as the award-winning Bigi and Rite Sausages, which are well-known staple delicious sausage rolls in Nigeria that fuels and recharges consumers across the continent and produced with state-of-the-art infrastructure and up-to-the-minute technology located in Ososa, Ogun state, Nigeria.


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